It may or may not seem obvious, but consistent contact and interaction with your customer base is crucial. Do you have an address list, e-mail or otherwise? Do you use it? A regular newsletter is a low-cost and effective way to keep your brand in front of previous and potential customers. If there isn't a newsletter mailing option included with your web hosting, there are several options available online. There are several low-cost options {we use Constant Contact}, and some free ones too, depending on your list size. Regardless of what service you use, here are a few tips when writing and sending your newsletter.....
- Be consistent and send out communication on a regular basis.
- Be consistent and use your logo and company brand frequently.
- Have a purpose, include company updates, promotions, newsworthy items in your newsletter.
- Include coupons and/or direct links to your website.
- Include an option for subscribers to forward your newsletter to others.
- Be polite, don't spam!!
Need help writing or designing your newsletter? We can do that :o) E-mail us!
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