Marketing Definitions

Our main site,, is a great marketing resource with a lot of helpful information. Topics include; budgeting, marketing materials, public relations, advertising and more.

Educating yourself about the world of marketing can go a long way when you are trying to promote your business. That’s the sole reason Market Mommy exists, to help you market your business more affordably and more effectively.

We are very proud of our Quick Reference page. It’s a condensed dictionary of marketing-related terms. Now, when you read an article on marketing, you’ll know what they’re talking about! Here are just a few excerpts from the page, visit it for many more definitions!

Click Through Rate:: The percentage of impressions that resulted in a click through; calculated by dividing the number of clicks by the number of impressions.

Media Kit:: Information offered to potential advertisers by publishers to help advertisers understand the publisher’s rates, visitor demographics, terms, etc.

Niche:: That part of the market consisting of those people most likely to be interested in a product or service you are selling. Often referred to as ones target market.

Rate Card:: The published rates and ad space availability for a particular media such as a web site. Usually subject to change and often negotiable. May also include technical details regarding the banner specifications.

Reach:: The number of unique visitors that visited a site over the course of the reporting period, expressed as a percent of the universe for the demographic category.

ROI:: Return on investment (ROI) is the process used to determine whether the monetary benefits from an expenditure, such as an advertising campaign, are above or below the amount of money spent on the campaign.

SEO:: Search engine optimization (SEO) is the practice of promoting a web site through a search engine’s organic listings.

Have a happy, productive day!


Kari Day said...

Great post Dawn. I agree we all must learn how to market effectively to be successful online. I love your definitions page. My secret behind my success has been joining a marketing training school. It completely jump-started my business and taught me how to market anything online. Without it I wouldn't be making the kind of money I'm making today.

Thanks Dawn, keep up the great info!