In last week’s newsletter I promised some more tips about how to use an editorial as a marketing tool. Typically, an editorial is used to express an opinion on an issue, or some type of reaction to current events. An editorial can inform, promote, commend or sometimes entertain.
Third, write your editorial in a style that is clear and direct. Make sure you give plenty of examples and illustrations in your writing. Be honest and thought provoking. In general, follow news writing style by sticking to the point and avoiding over-dramatization.