First of all, do others you regularly connect with know you are on twitter? You should be telling others about it. Your twitter handle, or ID http://twitter.com/MarketMommy}, should be on your blog, on your About Us page, on anything you publish, on your facebook page, in your e-mail signature, etc.
Do you have followers? How many people are you following? One of the most obvious ways to increase your relevant followers is to first seek out others who you want to network with. Find other mom business owners that you’d like to connect with, learn from, sell to, etc. When they get the notice that you’re following them, chances are they’ll check out your profile and maybe follow you back.
In my opinion, one of the most effective ways to make twitter work for you is to make personal connections with others. Read others’ tweets and respond to them. Reply and make conversation, build friendships. You should already have multiple things in common with those you are following, use that to your advantage. You can also use direct messages to exchange e-mail addresses and other information more directly.
It’s been said that microblogging is the future of the internet. On some level I’m sure that’s true. Twitter really is a great tool and there are so many neat things you can do with it. You can search for people, find conversations about things you’re interested in, automatically follow others, track your tweets, automatically tweet your blog posts and add badges to your site.
Keep in mind that everything takes time. Building an effective network won’t happen overnight, but with a little effort twitter can be a lucrative networking tool.