Squidoo: How to Use It to Promote Your Business
I’ve been using Squidoo for years, but early on, I didn’t see the potential in it and really did very little with it. These days, I know better and the site has become one of my main methods of promotion. One of my lenses that was built over two years ago and has barely been touched since, brings in over 100 visitors a week to my main blog. That might not be a lot, but it does add up!
Why should you consider using Squidoo to promote your business? Well, there are a few great reasons, the first of which is that it is completely free . . . in fact you can actually earn money from them. For today’s purposes, however, we’re going to be looking at the promo value.
Squidoo is also very well liked by Google, so pages or “lenses” as they are called, are ranked quickly and quite high. That means great backlinks, as well as more traffic. Squidoo lenses are excellent sources of high quality traffic . . . people come across them while looking for information and click through the links to your business website.
Signing up for Squidoo is very simple. You’ll be prompted to set up your first lens immediately. Make sure to use top keywords in your title and URL and to select the “Do my own thing” option when setting it up. This will send you to a lens that has just an intro box or module.
To set up your lens, you can add modules, of which there are hundreds. Don’t get too fancy though! Just an intro module, a couple of text modules and a guestbook are fine for your first lens. You can tweak later.
Fill in the intro module first. This should just be an introduction to your business or the topic you’re writing about. Keep it short, about 100-150 words and keep in mind that the first couple of sentences are what will appear in search engines.
Write two short articles, about 200 words long, using your keyword. This is actually something that can be easily outsourced. Add these to your text modules and include a photo. You can use HTML within the text to create links to your site. If you aren’t sure how to do this, the code is easily found online. You can also link your photos to a site, which is an excellent method of boosting traffic.
Now, you can publish your lens and you have gone public.
Once your lens is out there, it can take up to a week or so to get ranked on Google. You can speed things up by creating some publicity around the lens. Now that you’re a lensmaster, for example, you can go visit other lenses and leave notes.
When you leave a comment, your username is automatically linked to your lensmaster profile. Anyone can click through and find your lenses, so make sure your comments are eye catching and interesting enough to entice someone to click.
You should also start building more lenses! Link them to each other using the Featured Lenses module and build yourself a nice network of mini sites which will all help bring in traffic to your main business site.
Just a warning though . . . Squidoo is addictive. Once you start building lenses, you’ll probably find that you can’t stop!
Genesis Davies is a freelance writer and work at home mom of two. She blogs about Squidoo and everything else related to having a home business at At Home Mom Blog.
Squidoo: How to Use It to Promote Your Business
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Keeping your child occupied in the kitchen!
JDaniel has a drawer in the kitchen where I keep his cooking tools. He is able to help himself to the tools he would like to cook with each night. I have displayed JDaniel’s tool drawer below. You could use whatever you like. His drawer has some cookie cutters, a spoon, measuring cups and spoons, a nose aspirator (It makes great bubbles.), a whisk, and salad claws.
This activity is also a great way to have your child clean their hands. We pull out this activity out after we paint. It cleans the paint right off.
Deirdre Smith is JDaniel4's Mom, the forty five year old mom of a two year old son named Joseph Daniel the fourth. After teaching for twenty years, she met and married Joseph Daniel the third and moved from Northern Virginia to a suburb of Greenville, South Carolina. Last summer she decide to take what had been a blog that would have an few chatty posts about learning to be a mom posted on it every now and see what would happen with more time and focus.
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My site and blog are obviously mom-centric. Most of my readers are female and most of my readers have children. But, I bet a lot of us can say that we wouldn’t be where we are without our fathers and the fathers of our children. I’m lucky enough to have been surrounded by great fathers in my life; my own dad, my grandpas and now my husband and his dad.
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Let’s Get Ready For Kindergarten!
Practice will make for a great first day of school:
Visit your school during spring or summer session and visit the Kindergarten classrooms and teachers with your child to build relationships at school before school starts in fall.
Play on the playground along with your child and share your memories from Kindergarten. Did you play on similar monkey bars or slide? Did you drop your tray during lunch? Share those stories and memories with your child to build relatable moments.
Be Involved - Stop, Drop & Listen
The easiest way to be involved parent is to STOP, DROP & LISTEN to your child everyday. Ask open ended questions to get your child to share daily. These conversations build strong communication skills, vocabulary and will set the foundation for strong child/parent relationships. Sadly, Kindergarten teachers share the heart-broken facts that many kids come to school without the ability to hold a conversation and can only answer in a “yes” or “no” manner. Holding daily conversations with your child will only contribute to future success.
Build a strong network at home and school
The key to a child’s success in school is directly related to parental involvement in school and extracurricular activities. I believe that it is the job of the parent to build a network of support for their kids at home and school. If you want your child to have friends at school, help them build a network. Start networking at the park, zoo, church, library, school events, community activities, PTA and school board meetings as a family to help build a base of friends for the entire family.
Make what they will need to know fun
• Let’s count how many blue cars we see on the way to the grocery store or how many bubbles we can blow, working on counting skills.
• Let’s name colors and shapes in our world while driving or exploring inside our house, working on colors and shapes.
• Let’s scramble all the alphabet letters and numbers 0-10 inside a hat and name them as we pull them out, working on knowing our alphabet and numbers.
• Let’s sort the coins by penny, nickel, dime and quarter, working on knowing our coins and counting objects to 10 or how many we have of each coin.
• Let’s see how far we can count to 100 together while we are waiting for the tub to fill up, working on counting to 100.
Skills that will be required to be mastered in Kindergarten
• Counting objects to 30.
• Count to 100.
• Basic shapes, colors and coins.
• Identify the alphabet out of order.
• Identify the numbers out of order to 30.
2010 Copyright by Stacey Kannenberg, Cedar Valley Publishing, AWARD-WINNING Author & Publisher of Let’s Get Ready For Kindergarten! Let’s Get Ready For First Grade! & iA Prepararse Para Kindergarten! http://www.cedarvalleypublishing.com/
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Hello again, Market Mommy Friends!
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G: "It's Everywhere You Want to Be"
H: "Have It Your Way"
I. "The Greatest Show On Earth"
Now that you've taken the time to work your brain a little, think about how these logos and slogans relate to the brand and company they represent. Were they easy to identify or hard?
If they were easy, why do you think you were able to identify them so easily? Do you think that it was because you have seen them in multiple places. Most major brands have developed an image in your mind, which is constantly reinforced by being exposed to visual and audio cues. Most studies show that people need to be exposed to an advertising image or stimulus around 6-8 times before they actually take notice of it. Once they take notice of it, they must then engage with the company in order to further develop and maintain the brand image of that company.
What does this mean for your business?
It means that you need to develop a consistent audio visual message via your logo, slogans, marketing materials, social networking profiles, etc. that will expose potential customers to your brand numerous times & get them to engage with your business. This consistent message serves to further maintain the brand identity once the customer is obtained.
Think about Burger King, which is one of the companies with a slogan listed above. Burger King offers a franchise arrangement in which the franchisee incorporates their own business and pays for a license to use the Burger King brand. Most consumers don't really think of the franchisee as a separate company from Burger King, even though they legally are. The Burger King brand image is so strong that others are willing to pay to use it. Additionally, in order to maintain the brand value, the franchisee must adhere to Burger King's guidelines or lose their license. Burger King franchises use the same audio visual cues regardless of the owners, therefore reinforcing the consumer's image of the brand.
I attended the Growth 2.0 Conference offered by Entrepreneur Magazine and Jay Conrad Levinson, Father of Guerilla Marketing, was the keynote speaker. During his very fun and enlightening presentation, he explained that logos are dying. He said that the new age of brand imagery involved "Memes." Memes are like logos but trigger actions by the consumer, as opposed to just showing the name of the company. Does your logo or banner portray an action-oriented message to your customer? Is the action-oriented message implied by your logo related to your business? These are things to consider when developing your brand messages and images.
About the Author:
Heather Lopez is a 30 y/o married mom to two in diapers, as well as a small business/nonprofit consultant and marketing professional, with over 10 years experience in business development and management. Her experience ranges from being on the frontlines of direct service & sales, all the way to the top of the company food chain. She is the founder of Happy and Healthy Mom.Com and the co-founder of the Super Mompreneur Conference & Expo. She is currently developing the Bloggin’ Mamas Cruise Conference and heads Become Better Brands.
Answers- A: Wikipedia B: Wordpress C: Twitter D: Nike E: Apple F: Microsoft G: Visa H: Burger King I: Barnum & Bailey Circus
Posted by Market Mommy at 10:43 PM
How I Run My Business on Next to Nothing
Running a business isn’t easy. Whether you’re running it while holding a full-time job, raising kids, or both, maintaining a business has its ups and downs. How do you start? Where do you get the money from? Will you have a partner? These are all questions we ask ourselves when we decide to be our own boss. Here’s the story of how my business, always B designs, started, and how I maintain it for next to nothing.
A tax refund. Yes, a tax refund. $1000, which in the grand scheme of things, isn’t a lot. When I told my husband I wanted to start a business, he didn’t have a problem with it, but he wasn’t willing to go into debt and wanted me to find a way to make it work without it breaking our bank or taking out a loan. So, when we got our check from Uncle Sam, I used that to get the bare essentials: supplies to make my first products, and said a prayer.
For awhile, it was money out, money in, make ends meet paycheck to paycheck. I barely had enough to pay my monthly website fee, and sometimes I had to borrow money from our personal account long enough for the check from the customer to come in. It wasn’t easy to get customers without having invested in advertising. I had to come up with some creative ways to market my business without breaking the bank. So I read a ton of books, asked friends who were wiser than me, and learned the following tricks:
• Social Media Rules: I can’t emphasize this enough. You MUST use Facebook, Twitter, blogs, and other tools to get your name out there. Don’t just set them up and post once a week. Consistency is key and your customers will come to appreciate your ‘real’ self. Respond to them, engage, post daily, tweet several times a day. I have gained many friends, fans, and customers from just this simple act, and it cost nothing. If you need help with this, connect with me. :-)
• Bartering is Alive and Well: I don’t pay for over $100 per advertisement, no matter what. I have advertised in magazines for $200+ and had no return on investment. But, I’ve also advertised on Market Mommy for $25 and had 2 inquiries from customers. I’ve traded blog posts, done guest posts and had people tweet about me, and have connected with many potential customers for no cost at all. Just ask. Watch for those people out there that are willing to invest in you and your business and figure out a way that you can help each other. It works.
• Honesty is Still the Golden Rule: I make it a point to be honest with myself. I have to know my limits, my strengths, and my customers. So do you. Take time to explore this so you can run a business that others will trust – no amount of money can buy honesty.
• Be Patient: If you choose to run your business without paying for advertising, you will get frustrated. You’ll get impatient. Don’t. The best marketing happens through word-of-mouth. It happens with trust, and it happens at little or no cost. But, it takes time.
So, how will you choose to run your business? This is just one way, and it won’t work for everyone – but, try it, you never know!
Angela is a crafter who loves to make art of all kinds. She has a home-business where she sells custom stationery and gifts, including domino jewelry, clipboards, and scrapbooks. She is also passionate about writing, is a published author, and has edited two books for other authors. She lives in Texas with her family.
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Happy First Birthday Market Mommy!
Here are some quick links to all of the First Birthday Extravaganza activities and contests!
* Enter to win our Mega Marketing Prize Package valued at over $2600!
* Earn extra entries daily for the Mega Marketing Prize Package here.
* For You Designs Giveaway
* Cricket Stitches Giveaway
* Cerra Giveaway
* Bella Tunno Giveaway
* Check out our informational guest blog posts the entire month of June! Thanks to all of our great Market Mommy friends who supplied posts!
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